Top Purchased Holiday Snack: Candy
According to The NPD Group’s SnackTrack® Holidays Christmas Profile, candy is the top purchased snack during the holidays. With candy being purchased by 50% of holiday celebrants, and 22% of those purchases intended as a gift, it’s important to have the proper selection on hand during the holidays, especially chocolate! Chocolate candy is consumed by 51% of candy eaters during the holidays! Nuts are also a top selling holiday item, purchased by 31% of adults during the holiday season.
And with holiday shoppers taking a break from their shopping lists, impulse buying attributes to 15% of candy/treat purchases! With our wide variety of both chocolate and non-chocolate candy, you’re sure to find candy and treats to fit your holiday customer’s needs, whether they’re looking for a gift, something to share with loved ones, or an impulse indulgence. Talk to your sales rep for more insights on top sellers!