"Clean" Labels Lead to Increased Sales
According to a new Nielsen report, featuring nutritional attributes on package - often referred to as "clean"product attributes - leads to increased sales. While there is no definitive definition of what "clean" means, there are many nutritional attributes called out on packaging that are making consumers not just notice the package, but also purchase! Some of the most successful attributes include: Organic - 10% increase in sales from prior year All Natural - 7.8% increase in sales from prior year No Additives or Artificial Ingredients - 8% increase in sales from prior year Even more impressive, this growth is not limited to the "healthy" food and snacks category. Both "healthy" and "indulgent" products with "clean" claims saw similar growth, indicating that consumers want to know what they're putting into their body - even when it's a treat! In this same vein, product claims that show what's not in the product seem to be even more powerful than showing what is in the product. These "Free From" claims drive more sales that call-outs for healthy or super-food ingredients. The report indicates, “53% of consumers say the exclusion of undesirable ingredients is more important than the inclusion of beneficial ingredients.” Our research backs this up, which is why our Snackworthy® line of snacks are all Simply Free From 100+ Unworthy Ingredients!
