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Why Retailers Need a Seasonal Private Label Candy Program


Posted on 30, Apr, 2023

For retailers in the candy and snack category, private label candy programs provide a valuable opportunity to establish a strong brand identity, stand out from competitors, and build customer loyalty. One way to achieve this is by offering a seasonal private label candy program that features best sellers and also unique items not dominant in National Brands.

The Benefits of Private Label Candy Programs for Retailers

Private label candy programs can help retailers build a loyal customer base and differentiate themselves from competitors. According to a report from Winsight Grocery Business, private label had a record year in 2022, with sales up 8.8% and market share up 0.7%.  This growth is a clear indication that private label programs are becoming a significant contributor to the overall success of grocery stores and convenience stores.

At Lehi Valley Trading Company, our team of candy and snack experts collaborates with retailers to create a custom assortment of candies and snacks that aligns perfectly with their brand identity and meets their customers' needs. With our seasonal private label candy programs, retailers can also provide their customers with a fresh and exciting candy selection for holidays and special occasions.

The Importance of Seasonal Candy Assortments in Private Label Programs

Valentine's Day, the Fourth of July, and Halloween are some of the most popular times of the year for candy sales. By incorporating seasonal candy assortments into your private label program, you can tap into the high demand for candy during these holidays and add incremental sales revenue.

summer gummy bear

Freedom Gummi Bears

Red, White & Blue Pretzels

Red, White & Blue Pretzels

snacks manufacturers

Gummi Freedom Rings

food private label

Raspberry Lemonade Candy Corn

For example, our Fourth of July and summer selections feature a variety of red, white, and blue gummies, watermelon and lemonade flavored candies, and more, which are perfect for barbecues, picnics, and other outdoor gatherings. Our fall selection features a wide range of delicious and festive candies and snacks that are perfect for Halloween and other fall festivities. From candy corn and pumpkin spice popcorn to gummies and caramels, we have everything your customers need to satisfy their sweet tooth during the fall season.

Spooktacular Gummi Mix

Spooktacular Gummi Mix

Candy Corn

Candy Corn

Rustic Fall Milk Chocolate Almonds

Rustic Fall Milk Chocolate Almonds

White Chocolate Pumpkin Pie Caramels

White Chocolate Pumpkin Pie Caramels

By incorporating these products into your private label program, you can offer your customers a fresh and exciting candy selection that perfectly aligns with your store's brand. Whether you're looking to increase sales revenue or build customer loyalty, our seasonal private label candy program can help you achieve your goals.

Profitability of Private Label versus National Brands

Private label candy programs provide retailers with greater control over their pricing and profits. Based on market data, private label continues to increase in importance as they are priced competitively against national brand products with usually higher margins.

Conclusion: Invest in a Turnkey Seasonal Private Label Candy Program Today

Overall, our turnkey seasonal private label candy program is an excellent investment for convenience and grocery stores looking to stand out in a crowded marketplace, build customer loyalty, and increase sales revenue. As a professional and experienced candy and snack supplier, we are your partner in success. Contact us today to learn more about our seasonal programs and how a private label program can help your store succeed.

For a free product consultation for your store, reach out to Lehi Valley. Our team of snack experts are knowledgeable about the latest trends and strategies for snack merchandizing. They'll be happy to advise you on which items are best suited for your business. You can also request free samples so you can experience our seasonal treats firsthand.

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