Consumers Willing to Try New Snacking Flavors

In a poll of 1,000 U.S. adults, 47% of consumers said they typically eat fruits daily, followed by vegetables (38%). Confectionery items like candy and chocolate (38%), chips (39%) and crackers (38%) are popular weekly choices. Nuts are another favored snack, with 35% saying they eat them weekly.

Open to New Flavor Experiences

When it comes to the flavors that dominate snack choices, salty snacks take the top spot, with 71% of Americans indicating a preference for them. Sweet snacks are nearly as popular as 70% of respondents enjoying them regularly.

Beyond these traditional flavor profiles, there is a growing curiosity among consumers to explore new and unconventional flavor combinations. YouGov found that 47% of Americans are very open and 41% are somewhat open to trying new snack products.

The flavor combinations that American consumers are most willing to try include:

Sweet and smoky combinations, such as barbecue and brown sugar, or Chipotle and maple (61%)
Savory and herbal blends, like rosemary and sea salt, or basil and parmesan (54%)
Sweet and umami pairings, such as soy caramel or miso and maple (39%)
Salty and umami mixes, including tamari and seeds, or miso and sesame (39%)
Spicy and fruity combinations, like sriracha and pineapple, or watermelon and chili (38%)
Spicy and cool pairings, such as jalapeño and cucumber, or mint and chili (36%)
Sour and spicy blends, including green mango and chili, or sriracha and vinegar (31%)

Choosing Snacks

Price aside, when it comes to trying new snack products, flavor is the most critical factor for American consumers, with 78% of respondents prioritizing it above all else.

Why Lehi Valley

At Lehi Valley we are always looking for new flavors to enhance our already very successful line of products. If you have suggestions please let us know.

‘The YouGov survey was carried out through YouGov Surveys: Self-serve from July 26-27. Data is weighted by age, gender, political affiliation, education level and region.”

Source: https://csnews.com/consumers-willing-try-new-snacking-flavors