Market News: Strong 2021 Holiday Sales Forecasts

Posted on 30, Sep, 2021

"We anticipate strong consumer spending for the upcoming holiday season." Daniel Bachman, Deloitte's U.S economic forecaster

A jump in holiday sales, with a projected increase between 7% and 9% from 2020 holiday sales, is anticipated as consumers have become more comfortable and more confident spending during this 2021 holiday season. According to Rod Sides, vice chairman, Deloitte LLP, "Across channels, retailers should expect a strong holiday season as consumer spending levels are projected to remain high." This may be in large part because of increased vaccination rates, as well as financial confidence from received government stimulus. Either way, sales across all categories, but especially in e-commerce, restaurant and travel sectors, are expected to be very strong. The National Retail Federation also predicts a boost in sales as it increased its 2021 retail sales forecast earlier this year with a projected growth rate between 10.5% and 13.5% compared to 2020.

We have seen our customers preparing for strong sales this holiday season by participating in our holiday sweets pre-order. Some of the most popular fun and festive sweets from our Fall and Winter programs are featured below. Seasonal sweets are an eye-catching way to spruce up store displays and boost impulse sales for shoppers who are already inclined and prepared to build bigger baskets during the holiday season.