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Healthy Snacks Category Outpacing Overall Food & Beverage Category

Posted on 11, Jan, 2017

0816-SW-LP-Tech-FB 


Packaged Facts “Healthy-Ingredient Snacks in the U.S., 2nd Edition” market research report shows the compound annual growth rate (CAGR) of healthy snack sales outpacing the overall food and beverage market by 4.7%, with a projected CAGR of 5.7% between 2016 and 2020!   Some key trends at play include:

  • “Free from” and similar ingredient claims continue to drive category growth – as seen in Snackworthy®’s product line containing only products that meet the requirement of being “Simply Free From 100+ Unworthy Ingredients”
  • Snackers looking for healthier options, and the increase of snackers’ self-perception of being “healthy” snackers
  • Growing consumer interest in private label brands offerings of healthy-ingredient snacks.
  • Protein and whole grain rich snacks – including significant growth among the nut & seed categories, as well as trail mixes and granola

    Sources: “Healthy-Ingredient Snacks in the U.S., 2nd Edition”, PR Newswire, Food Navigator - USA

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