Healthy Snacks Category Outpacing Overall Food & Beverage Category
Packaged Facts “Healthy-Ingredient Snacks in the U.S., 2nd Edition” market research report shows the compound annual growth rate (CAGR) of healthy snack sales outpacing the overall food and beverage market by 4.7%, with a projected CAGR of 5.7% between 2016 and 2020! Some key trends at play include:
- “Free from” and similar ingredient claims continue to drive category growth – as seen in Snackworthy®’s product line containing only products that meet the requirement of being “Simply Free From 100+ Unworthy Ingredients”
- Snackers looking for healthier options, and the increase of snackers’ self-perception of being “healthy” snackers
- Growing consumer interest in private label brands offerings of healthy-ingredient snacks.
- Protein and whole grain rich snacks – including significant growth among the nut & seed categories, as well as trail mixes and granola